Mobile eCommerce Development

Provide the right service to reflect the market trend

Online shopping has become more popular than ever, but customers are busy and require an easy and efficient service accessible at any time of day. The number of customers using a mobile device to access the internet is rapidly increasing; the devices available are powerful, with advanced technology, reasonably priced and providing the majority of the population with high-speed access to the internet wherever they go. This has changed the face of online shopping, making it easier than ever to buy online.

Why Mobile eCommerce Can Benefit Your Business?

Mobile eCommerce cannot be ignored as a benefit to online traders; it is an investment that could change the market share within an industry. Those who aren't growing with the market trends will get left behind and let their competitors overtake them with sophisticated solutions tailored for mobile devices. With this change comes a greater need for online traders to review the services they are providing and ensure the user journey is now meeting the needs of the mobile online consumer.

Create The Right Journey

It has become standard practise for web providers to make desktop eCommerce website compatible with mobile devices, but this still serves up the same content, user journey and information as the desktop site. If users are browsing on a mobile device, research suggests that they are seeking a specific action, piece of information or service, and will want to get there quickly and easily.

By creating a mobile specific user journey for your eCommerce, you can lead them to their desired location more efficiently; you will improve the user experience and in turn increase sales revenue.

Make your eCommerce accessible from any device, anytime and anywhere.

How Can OnTop Help You?

We see the speed that eCommerce technology is advancing and recommend all online traders strongly consider the trends in market usage, whilst creating their eCommerce strategy. We can help by:

• Creating mobile eCommerce websites tailored to touch screen devices with bigger buttons and clearer links.
• Providing improved loading times through optimising for mobile 3G, HDPSA+ and 4G networks.
• Optimising your mobile eCommerce for devices with smaller screen resolutions and mandatory zoom functionality.
• Supplying the optimum service in line with global trend; meet the needs of users moving away from desktop pc's to more portable platforms including laptops, tablets, and phones.

At OnTop, many things are taken into consideration whilst implementing any of the above, including:

• Bandwidth usage.
• Creating simple, clear, usable design.
• Making zooming into the page less necessary.
• Testing and working across a variety of different platforms e.g. iPhone, Android etc.

If you are considering Mobile eCommerce Development, or have any queries about our services, please feel free to Contact Us and discuss your requirements with one of our experienced Project Managers.