Professional Logo Design

We are experts at company branding and logo design.

Not only can we match your existing branding, we are able to create fresh unique branding, iconic logos, corporate colour swatches and strap-lines that help give your online business the sharp image it needs for selling online.

Easy Admin Control Panel

We provide you with an easy to use and feature rich admin control panel to manage your eCommerce website. It includes all of your products, orders, customers, reports and eCommerce options.

You can easily:

• Add, Edit and Remove Products with Product Options, Product Multiple Images and Product Descriptions.
• Add, Update and Remove Categories with Images, Descriptions and Ordering Options.
• Manage Special Offers and Promotions.
• Easily Manage Tax Rates, Regions and Shipping Prices.
• Get Detailed Sales Reports and Graphical Statistics.
• And Much More...

Review the admin control panel here: Admin Overview

Recommended Products

Introduce cross-selling to your site with recommended products. Easily select recommended products that you wish to promote on a particular product page of your eCommerce website.

This feature can be styled in a number of ways, e.g.:

• "Customers who purchased this, also purchased these:"
• "Recommended Alternatives:"
• "Recommended Accessories:"
• "Also from this range:"

The recommended products feature is proven to increase the average order quantity and it is a very well-rehearsed sales tool. This is why we include this feature as standard on all packages.

Advanced Graphical Reports

With all of our eCommerce Packages you get a comprehensive list of sales reports that enable you to see an overview of how your eCommerce website is performing. All reports are available in graphical formats, for easy viewing.

These sales reports include:

• Total Sales: Today, This Week, This Month, This Year
• Hourly Sales
• Daily Sales (This Week)
• Daily Sales (This Month)
• Monthly Sales (This Year)
• Top 20 customers (by total sales)
• Top 50 products (by amount sold)

All of your sales reports are illustrated using interactive graphs and charts. This makes the presentation of your data perfect for sales meetings and quick management reviews.

Product Discount System

Your eCommerce solution will support a range of discount methods, allowing you to entice customers to buy from you.

These discount methods include:

Applying Discounts Directly to Products, for either:

• Fixed Percentage Discounts
• Fixed Amount Discounts

Creating Discount Codes For The Whole Store, for either:

• Fixed Percentage Discount
• Fixed Amount Discount

Discount codes can be used once per order.

Customer Account / Login

Our Packages have a comprehensive customer login account.

Your Customer Account / Login will allow your customers to:

• View all current and old orders within the system.
• Perform a one click re-order (with one click a customer can easily purchase the same order again).
• View detailed customer invoices (view, print or save).
• Update their personal information.
• Change their password and account email.
• View all previous reviews and make edits to them.

Product Review System

Every customer of your eCommerce will be given the opportunity to review their purchases, on a per-product basis. Only purchased products can be reviewed by the genuine customer.

Users can login to their account and can then rate purchased products using a 10-point system (5 stars with half-star intervals).

Reviews can then be scrutinised by Admin and edited/deleted before approval. Once approved, the reviews will be visible to users that view the associated product and an overall score will be awarded to the product (based on the average review score).

Multiple Shipping Options

Your eCommerce solution will support a healthy range of different shipping options for you to offer your customers.

These shipping options include:

• Weight Based Shipping
• Quantity Based Shipping
• Per-Item Shipping - Variable on a per-product basis
• Free Shipping
• Flat-Rate Shipping
• Price Based Shipping
• Free shipping when spend over £x

Your shipping system is integrated with the SMS Customer Updates Service, allowing you to SMS Message your customers with shipping updates (Including: Order Shipped and Tracking Number Update).

The shipping system also has the ability to apply handling fees.

SMS Customer Updates

Our eCommerce Packages are the only eCommerce packages to offer SMS Customer Updates as standard.

You can choose when a customer is updated from a list of statuses and customise your websites SMS messages by creating your own templates for each status.

Statuses include:

• Order Placed
• Order Payment Confirmation
• Order Shipped
• Order Tracking Number
• Order Cancelled
• Order Refunded
• Customer Message
• Return Received (if RMA System is required)
• Return Processed (if RMA System is required)

SMS updates are a proven way to reduce administration compared to updating customers through email/telephone. A reduction in customer telephone/email queries has been noted as high as 76%.

Google Optimisation Tools

Your eCommerce shop is fully optimised for all search engines including Google, Yahoo and Bing. Our SEO experts will optimise your eCommerce website in order to produce the best possible search engine results for all of your products.

Our eCommerce Packages are the only known eCommerce Packages on the market optimised for high Google Page Speed scores.

All of our eCommerce Packages meet and exceed both the Google Webmaster guidelines and Google Caffeine Page Speed algorithms, allowing you to achieve the highest possible natural search engine rankings, once your eCommerce website has been indexed by the search engines.

We far exceed the optimisation possible with other eCommerce providers and we work hard to stay ahead of all of our competitors.

Our eCommerce packages conform to W3C standards, which also helps with all search engine positions.

eCommerce SEO Tools include:

• Page Title Control (Pages, Products and Categories)
• META Control (Pages, Product and Categories)
• Google Analytics Integration
• Google WebMaster Tool Integration
• Google AdWords Tracking Integration
• Automatic sitemap.xml Generation

Single-Page Easy Checkout

Your checkout process will be designed to be as easy as possible to use for your customers; we focus on user experience and therefore want to make purchasing from you a friendly experience.

The difficulties and hurdles of other eCommerce solutions will be a distant memory. We want to make the purchasing of your products quick, intuitive and easy to understand.

With separate billing and shipping address support, combined with simple payment gateway integration - Your checkout process will be streamlined for selling online efficiently to ensure a positive customer experience.

Automatic Software Updates

We constantly update your eCommerce website so that you always have the latest version of software available; you never need to upgrade or apply updates*. We automatically update your site with all the latest performance and bug fixes as they are identified.

As your eCommerce site ages you will regularly find new features installed offering new options to further improve your site. Any free features will be available automatically in your admin control panel and any chargeable features will appear in the upgrades section of the admin control panel, constantly keeping you up to date with the latest tools in order to keep you ahead of the competition.

*We do offer version upgrades occasionally for new visual features, which are optional.

Automatic Security Updates

We continuously monitor and patch any and all security issues that can arise during the life of your eCommerce site. One of the biggest issues with most software is how quickly software can become out of date. Hackers find new and more intricate ways to bypass security procedures to cause both malicious damage and attempt to make the site inaccessible. With our eCommerce solution you never need to worry as we continuously address all of these issues, making updates to all of our eCommerce sites as soon as possible exploits are found.

We give you peace of mind.

Advanced Error Detection

One of the most advanced features of your eCommerce website will be the Heartbeat Monitoring System.

If an error ever occurs on your eCommerce site, we will be notified immediately of the exact details. Once notified we can find a solution and automatically update all eCommerce sites to ensure it cannot happen again.

Most issues are resolved within a few minutes of a serious error being reported.

We monitor and maintain all our eCommerce clients as standard and have engineers available 24 hours a day to address any crucial issues that may arise.

This is a huge advancement in web 2.0 technology; we know if there is an error before you even become aware and can usually address issues within minutes.

12 Months Professional Hosting

We will host your eCommerce website on one of our powerful Dell® dedicated servers, connected directly to a lightning-fast, dual-redundant internet pipeline in central London.

This allows your website to not only be securely managed but to be capable of processing high volumes of orders with fast loading times, which is very important for any online business.

Your first 12 months is included and we also include domain name registration as part of our professional hosting service.

Full Training & Sales Guidance

As you may be new to eCommerce, we are ready to share our wealth of experience with you to ensure that you can confidently manage your online store effectively.

Not only will our team help you with the eCommerce itself (managing products and orders), but we will be able to explain how to better describe and word your products for both users and search engines, how to get the most from Google, how to price your products effectively, what the best shipping options are for users and how to manage your stock effectively.

We are committed to getting the most for our clients and assisting our clients to drive as many sales as possible through their eCommerce websites.

With OnTop on your side, you will have everything you need to create a successful eCommerce website. If you are new to eCommerce, check out our eCommerce Basics section to see how to get started.

Standard Stock Management

Advanced Product Discounts

The Advanced Discounts module allows you to create fantastic grouped offers.

These discounts include:

• Buy one get one free.
• Buy x get x free.
• Buy x many for a fixed price.
• Buy x and get x percent off.
• Buy x and get x amount off.

These advanced product discounts are very good for upselling, cross selling and increasing sales volume.

Bespoke eCommerce Design

Our award winning design team will create your custom eCommerce design from a blank canvas. We will liaise with you to establish your target audience and the initial preconceived ideas you have for the project. Your design will be truly bespoke; design templates are never used and care is taken to represent your brand and corporate image at the highest quality design standards.

We don't build your eCommerce website until you are 100% happy with the design, meaning that we will make as many changes to the conceptual design as necessary, until you are happy to proceed to the next stage.

Once you have approved your design, our development team will then begin to construct your eCommerce website and we will liaise with you every step of the way to ensure that you are completely satisfied with the project overall.

Check out our eCommerce Design Process.

Bespoke Email Design

Our Bespoke Email Design is a service that we offer to further design and brand the emails automatically sent to customers from your eCommerce website. The email design will typically follow the same standard of bespoke design as your eCommerce website Design, giving you the ultimate visual representation for your brand.

Your eCommerce store has a number of emails that are generated and sent to your customers based upon certain triggers e.g. new order, order shipped etc. These emails have your company logo on them and follow a standard design layout which is sufficient for smaller retailers, but falls short for online businesses that are competing with retail-grade competitors who are design and brand orientated.

With the Bespoke Email Design service your eCommerce emails will then be unique to your store and will portray the professional image that your website needs to compete with the larger eCommerce retailers. You will be in the same league.

Our Bespoke Email Design is fantastic for branding your emails to re-enforce your brand and your product range.

Integrated Email Newsletter

We can integrate professional email-marketing provider with your eCommerce Site. By capturing a customer’s email address we can automatically send their contact details to the provider, allowing you to keep an accurate list of customers for email marketing.

Our current recommended email-marketing providers are:

• Constant Contact
• Mail Chimp

"Google Products" Integration

Automatically feed all of your products into the "Google Products" network for an immediate increase in exposure on the worlds largest search engine.

"Google Products" is the most powerful free Comparison Website on the market today.

When searching for products on Google.co.uk your products will be listed with a direct link to your eCommerce website, a product image and the product price.

The "Google Products" Integration can significantly increase the number of sales generated through your website and has proven itself to be one of the most effective comparison websites available. "Google Products" is the only free major comparison website available on the market that has substantial hourly traffic.

The synchronisation between your eCommerce and Google.co.uk is performed automatically and any changes you make to products will be updated on "Google Products", including new products and price changes, every 24Hours.

We also support a range of other integrations into various comparison websites.

Visit our Comparison Websites section to learn more.

Checkout Accessories

The Checkout Accessories feature allows you to drive as many cross-sales as possible within your eCommerce store by enabling you to cross-sell products during the Checkout process.

During checkout a purchaser can be given an additional chance to add items to the shopping basket, as a push to drive up their sales volume. This can be done in one of two ways:

1. Any "Recommended Products" already associated with a product that a user is buying can be offered again in an attempt to sell related accessories.
2. Any specific products can be chosen by Admin to be offered during checkout. A good example of this would be for general accessories (non-related to products already purchased).