4. Keep It Relevant & Appropriate
Even the most aesthetically pleasing logo is useless if it has no relevance to your industry or doesn't properly represent your business. Having a logo that isn't relevant can result in confusion among your target audience or customer base, give the wrong impression and result in you losing potential new customers and/or sales. Good ways to make sure your logo is relevant are to make sure that the colours used work well with your company, and that the font is a good match to your business or industry, like the logo's on the left.
5. Timeless, Trusted & Consistent
Having to constantly update or refresh your logo is the last thing you want when you are trying to establish your business and build a recognisable brand. Avoiding any of the current trends means that your logo will stand the test of time, and will still look exciting and fresh for years to come, providing familiarity and trust. The logo examples on the right have changed very little over hundreds of years, and remain as contemporary and relevant today as the day there were created.
Most Importantly, Your Logo Needs To Be Aesthetically Pleasing
Even if you abide by all of the above rules, if your new logo is ugly or unattractive it will fail. A great looking logo that meets the above points will serve you well, last the test of time and help your business achieve its goals.
We can help you to develop an original, memorable logo for your company; one that works well in all relevant applications and really helps to set you apart from the competition, contact us now and we can discuss the best way to take your project forward.