Reduce Bounce Rates & Increase Conversions
A customer entering your site via a selling channel is much more likely to convert than a standard visitor to your website, for several reasons. Firstly, they have already found the specific product they are looking for, compared your price with other vendors prices, and then made the educated decision to click the link to bring them to your site. The fact that the user is pre-qualified, coupled with the fact that the user lands on your website at exactly the page they are looking for, without working through a search or navigation process also increases their likelihood to convert.
Shopping tools and price comparison services allow the consumer to find products and make comparisons quickly and easily. If you have a merchant account with Google products, you can find out the number of impressions (views) a product has received along with the number of clicks through to your site. If you discover that you have a high number of impressions but very few clicks, then you can adjust your images, description or price to compensate.
Still Not Sure? Get In Touch
If you're still not sure of the best way to utilise shopping channels for your business, please get in touch, we'd be happy to discus your business model and talk through the best ways to integrate your company with any selling channels you require.
Which, if any of the popular selling channels would be the best decision for you depends upon the size and type of your business, as well as your business plan and goals, so talking to us about it is the best way to get a clear picture of how to proceed.
Contact Us and discuss your shopping channel strategy with one of our experienced Project Managers.