Mobile Development

Join the fastest growing market in the industry and make your business mobile

Average consumer behaviour is already changing; with a huge range of smart phones and tablets available at a reasonable cost or in some cases, free for contract users, a substantial number of consumers are using a mobile device to browse the internet. By 2013, industry research suggests that more users will be browsing the web on a mobile device than a desktop computer.

How Can Mobile Development Benefit Your Business?

By opening up your business to online mobile devices, whether it is through a mobile-compatible website or a specific device application such as an iPhone or Android application, you are instantly improving your business services for a segment of your customer base. Improved mobile compatibility will increase traffic, resulting in increased sales and success for your company.

One of the key contributing factors to the success of such an investment is to understand the expectations of your user base; when building applications for multiple platforms it's very important to maintain the user experience they are accustomed to for each device. For example, styling an application for the iPhone with buttons laid out as users expect on an iPhone, won't work well for users expecting an Android application.

Which mobile devices are most commonly used by your customers?  The right questions will uncover essential data to help you provide the best form of service possible and increase marketing reach.

How Can OnTop Help You?

It is important for your website to display correctly on smaller screens, operate with limited processing power and display on various different mobile browsers; our team of experts are proficient in developing with technologies that can achieve this. We undergo a rigorous testing phase, across a range of different mobile devices, to ensure these technologies are effective. We can implement mobile website compatibility as well as bespoke mobile development.

We can create Mobile Specific Websites, as well as developing the following mobile applications:

If you are interested in our Mobile Development services or any of our specific device application services, please feel free to Contact Us and discuss your requirements with one of our experienced Project Managers. We are aware of the mobile trend and we don't want you to get left behind!

Mobile Website Development

Why choose a 'Mobile Specific Website'?

The global trend has already begun; users are moving away from desktop computers, towards increased use of mobile devices - start considering your mobile strategy and avoid getting left behind.

The Benefits:

• Tailor your web content to touch screen devices with larger buttons and clearer links.
• Improve page loading times by optimising for mobile 3G, HDPSA and/or 4G networks.
• Maximise your marketing reach by making your content compatible for all types of mobile devices.
• Improve the experience for your users by ensuring the navigation and interaction match what they are used to with their mobile device whilst improving efficiency and call-to-actions.
• Focus on mobile specific search engine optimisation to ensure you are marketing effectively for mobile in the same way as you would for a new desktop website.

iPhone Application Development

Why choose an iPhone Application?

The Apple iTunes store has sold over one billion pounds worth of apps last year and this figure is set to continue rising this year. It shows the very high demand for applications from consumers; it's important to establish yourself in this industry with the features and experience users expect. For example, rock-solid reliability, quick and fluent navigation, and a small download size are just a few features that iPhone users expect from their apps.

The Benefits:

• Apple iPhones are seen by many to be the epitome of mobile devices.
• Applications load much faster than traditional internet websites.
• Applications allow interaction and complexities which are not possible on websites.
• Allow options such as push notifications and marketing banners directly to the device.
• Built to Apple's strict development guidelines.
• Optimised to get the best performance on the range of iPhone devices.
• Uses Apple's own technologies to get the best results - iOS SDK (Software Development Kit).
• We test on actual hardware, not emulators.

iPad Application Development

Why Choose an iPad Application?

The iPad brought HD resolution and significantly larger screens to the mainstream portable device market. Old iPhone apps being used on the iPad require up scaling that appears blocky and pixelated, which is why it is important to have a HD version of your application which will work well with the iPad. We are experts in all aspects of iPad development including custom user interfaces suiting the larger screen; rearrangement of items on each page to fully utilise the additional space available. HD resolution imagery will make sure your app appears crystal clear and has a good visual impact upon the user.

The Benefits:

• Apple iPads are growing in popularity, particularly amongst the high-end corporate market.
• Applications load much faster than traditional internet websites.
• Applications allow interaction and complexities which are not possible on websites.
• Allow options such as push notifications and marketing banners directly to the device.
• Built to Apple's strict development guidelines.
• Optimised to get the best performance on each device.
• Uses Apple's own technologies to get the best results - iOS SDK (Software Development Kit).
• We test on actual hardware, not iPad emulators.

Android Application Development

Why Choose an Android Application?

Android is currently the most widely used mobile Operating System in the world; from its initial launch it has surpassed both Apples IOS and Windows Mobile as the most popular operating system. When considering which platforms to provide your application on it is important to consider how much reach your application will have and the world's most popular mobile operating system should be high on your list. OnTop is proficient in creating all aspects of android applications whilst ensuring the software is built to Androids strict development guidelines to achieve the best possible results.

The Benefits:

• Applications load much faster than standard desktop websites.
• Built to Android's development guidelines to maximise success.
• Optimised to get the best performance for Android devices.
• Whilst Android is one of most widely used mobile operating systems, your website will be reached by the largest number of mobile users.
• Tested on all the latest Android devices rather than emulators.
• Applications can be used for Android based tablets as well.
• Fully Nvidia Tegra Optimised - For fast and responsive and visually striking applications.

Blackberry Application Development

Why Choose a Blackberry Application?

Blackberry has always been widely known for their popularity in the corporate world, but more recently they seem to have found a second wind and reached a new market segment in the younger generation. This could be largely due to the popular BBM facility that is included on their smart phone devices, a free instant message service that allows quick communication with friends.

The Benefits:

• Traditional reputation of Blackberry means it is the obvious choice for corporate based ideas, such as business organisation, scheduling and email communications.
• Reaches a wider variety of segments in the market, no longer focused only on business.
• Optimised to get the best performance for Blackberry devices.
• Tested on all the latest Blackberry devices rather than emulators.
• Provides rich, multimedia user experience with Blackberry OS technologies.

Windows Phone 7 Application Development

Why Choose a Windows Phone 7 Application?

Windows Phone 7 marks the entry of Microsoft into the consumer market rather than typically aimed towards the enterprise market. The advantages of the windows phone market is the interoperability between all other Microsoft products from Microsoft Windows to Windows Live, XBOX Live to the Windows Market Place, Microsoft Exchange to Microsoft Outlook, and Microsoft Office to Office Online. Windows Phone 7 is set to dominate both the enterprise market and the consumer market, making it a good choice when considering which platform to develop your mobile phone application.

The Benefits:

• Extend your market, so that millions can see your business anytime, anywhere, and then consider Windows Phone 7 application development.
• Enhance the service you are providing to your customers.
• It is important to consider the application you feel would enhance the service you are providing to your customer base.
• We can create an application to make full use of the phone's hardware.
• Tested across all the latest devices rather than emulators.

Our Development Services

A range of our typical Web Development services are provided and summarised in the table below: