Penny Auction Development

Popular solutions that appeal to a growing marketplace

Penny Auction Websites have become increasingly popular in recent years; many of our clients are experiencing an overwhelming success and are currently dominating the penny auction industry.

The penny auction concept is to provide an alternative to traditional auction websites where a customer can get typically more expensive items for a significantly reduced cost. Typically this type of project would allow the customer to bid on an auction in 1p increments, but charge a fee for each bid placed. This keeps the total cost down, whilst ensuring a good profit margin on each item. We have a huge amount of experience in this market creating some of the most successful penny auction websites in the industry. The penny auction approach provides a more interesting experience compared with the typical auction format; customers are more engaged with the products, and more likely to return for future purchases.

How Can OnTop Help You?

The OnTop team will work with you to create each aspect of your penny auction system tailored specifically to your business needs; this will cover everything from the bidding experience for your clients, unique branding and styling, and creating a system that allows you to stand apart from your competition.

Our Penny Auction Work

Key Features of an OnTop Penny Auction:

• Online Payment Carrier Integration with any payment carrier you require.
• Easy to use Administration console where you can make changes to your credit packages including discounts and promo codes.
• Rolling Auctions that extend the finish time when bids are placed in the last few seconds of an auction allowing other users time to bid again should they desire.
• Advanced Search Facility so customers can easily find the auctions that interest them. We use natural language search and spelling suggestion technology to ensure customers always find the correct results.
• Advertise past auctions giving the customer access to statistics and patterns when placing bids, promotes repeat business.
• Advanced Reports: User and Sales Statistics.
• Automatic bidding system that allows the user to queue up bids for live auctions, or schedule them for future auctions.
• Bids Management System.
• Easy Maintenance of all Financial Transactions.
• Automatic System Generated notifications sent by email and/or SMS text messages to customers. Including promotional emails, reminders on auctions ending soon, invoice and purchase information for won auctions, etc.
• Automatic System Generated email notifications sent to the administrators.
• Automatic bid reserve means if the auction runs out of time without the minimum number of bids being placed it can automatically extend the time until the reserve has been met.

If you are interested in starting a Penny Auction business or have any questions about our Penny Auction development, please feel free to Contact Us and discuss your requirements with one of our experienced Project Managers.

Our Development Services

A range of our typical Web Development services are provided and summarised in the table below: